At an event here in Bengaluru, India, Microsoft and Flipkart announced a key partnership with an aim to expand and join hands with the digital transformation of e-commerce in India.

Flipkart is the India’s leading marketplace and this strategic partnership will provide consumers in India with the best online shopping service. Through this partnership, Flipkart will adopt Microsoft Azure as its exclusive public cloud platform.

Here is what Microsoft CEO, Satya Nadella had to say during the announcement.

At Microsoft, we aim to empower every Indian and every Indian organization with technology and key to this is forging strategic partnerships with innovative companies like Flipkart.

Combining Microsoft’s cloud platform and AI capabilities with Flipkart’s existing services and data assets, will enable Flipkart to accelerate its digital transformation in e-commerce and deliver new customer experiences.

Flipkarts’ own Group CEO and Co-Founder, Binny Bansal also shared a few lines.

Flipkart has always been committed to its vision of transforming commerce in India through technology. Given Microsoft’s strong reputation in cloud computing, coupled with scale and reliability, this partnership allows us to leverage our combined strength and knowledge of technology, e-commerce and markets to make online shopping more relevant and enriching for customers.

The announcement was streamed live on Facebook and you can watch it below.