With Surface, Microsoft created a category of devices that proved to be winner in terms of creating high business value. Now, Surface is adding a new feather in Microsoft’ cap by beating iPad in J.D. Power’s 2017 Tablet satisfaction study.
This is for the first time that Microsoft has come on top in J.D. Power’s study since its inception. Surface Tablets earned a satisfaction score among tablet owners of 855 (on a 1,000-point scale). The J.D. Power’s study reveals that this high score became possible due to to its top rankings in the features and styling & design factors.
This is what Jeff Conklin, vice president of service industries at J.D. Power has to say about Microsoft Surface Tablets.
“The Microsoft Surface platform has expanded what tablets can do, and it sets the bar for customer satisfaction,” said Jeff Conklin, vice president of service industries at J.D. Power. “These tablet devices are just as capable as many laptops, yet they can still function as standard tablets. This versatility is central to their appeal and success.”
Microsoft Surface Tablets were declared to be the highest performer in three features areas: variety of pre-loaded applications; internet connectivity; and availability of manufacturer-supported accessories. Surface Tablets also achieved the highest ratings in variety of input/output connectivity and amount of internal storage availability.
The study also reveals that Surface has higher proportion of younger customers and Surface owners are more likely to be early adopters of technology.