Microsoft has added two new features to its Windows Store Analytics API. The Windows Store Analytics solution helps developers to programmatically retrieve data for apps registered under their Windows Dev Center account.
The API enables you to retrieve data for app and add-on (also known as in-app product or IAP) acquisitions, errors, app ratings and reviews. This API uses Azure Active Directory (Azure AD) to authenticate the calls from your app or service.
These two features include Advertising Performance Reporting and App Promotion Performance Reporting and will further simplify reporting of app data.
Advertising Performance Reporting
This method in the Windows Store analytics API helps developers to aggregate ad performance data for the applications during a given date range and other optional filters. This method returns the data in JSON format.
App Promotion Performance Reporting
This method in the Windows Store analytics API helps developers to aggregate summary of promotional ad campaign performance data for the applications during a given date range and other optional filters. This method returns the data in JSON format.
As with the original analytics API, these new methods provide the information you once had to navigate in a dashboard via a simple REST method. These methods simplify information retrieval, so you no longer need to log into the Dev Center Advertising Performance Reports and the App Promotion Campaign Performance Reports for every piece of information. And the data can now be assessed with your favorite analytics tools – from Microsoft Excel to Power BI.
You can get started with the Windows Store Analytics API here, and check out the new Ads performance reporting and Ad campaign performance reporting API.
