AdDuplex has been a dedicated ad provider for Windows app and game developers with a primary focus of helping to improve ad monetization for you, the developers.

AdDuplex believed there aren’t many ad monetization options available to Windows app and game developers. And that is a problem for those trying to make money in the Store.

AdDuplex announced a new Monetization program which will help developers to reach and attract customers in the Windows Store.

However, if you want to take advantage of the program, make sure your apps/games fall under a certain criteria to able to be eligible for the monetization scheme.

Moreover, this new program is said to be invite-only, for sometime though, but anyone can apply.

We have been running a pilot of an ad monetization program with select apps for a few months now and it has been quite a success so far. Most apps and games in the pilot make thousands of dollars per month and advertisers got a way to extend their reach quite a bit. So we decided to extend the program to continue addressing both of the issues app developers and advertisers are facing.


Here’s the criteria they will be considering:

  • Apps and games capable of showing 10,000+ ad impressions daily. The reason is simple – we want you to make at least few hundred dollars a month. We realize that you may have several smaller apps, so this criteria is not set in stone.
  • No “gray area” content. Some of the most popular apps, unfortunately, balance on the edge of legality and quite often cross over it. Advertisers don’t want to advertise there. We will not go deep analyzing whether what you do is legal or not, but if it feels questionable we will have to pass this time.
  • Good ad placement. This is subjective and you may not be showing ads right now at all, but we would like to provide value to advertisers, so they are happy to continue generating revenue for you.
  • Windows Phone 8 or Windows 10 (both Mobile and Desktop). As we want you to make money, we need to be realistic – there isn’t much demand on WP7 or Windows 8.x on the desktop.

If you are guessing it right about your apps/games, and want to apply, head over to this page here and start your journey of making well-deserved money.