Microsoft has announced two new Windows 11 features at Build 2022. These two new features will not only enhance usability for Windows 11 users but will also help developers in reaching and retaining customers.
Windows 11 search will soon see enhancement enabling users to open Start, type the name of an app, view search results from Microsoft Store, and install it. Microsoft has also announced another feature that will help users automatically restore their apps, previously installed from the Microsoft Store, to their new Windows device.
Read more details about the newly announced Windows 11 features below.
Today, we are announcing further steps we are taking to help developers reach and retain new customers through the Microsoft Store:
- Windows Search. When an app is listed in Microsoft Store, Windows Insiders will soon be able to open Start, type the name of an app, view search results from Microsoft Store, and easily install it from there without distracting from their flow. Start is a highly used surface in Windows, and over half of customers search from Start regularly. When customers search from Start, they often search for apps, so Windows Search is a valuable new channel for acquisition of Store apps.
- Restore Apps. As we noted earlier this year, the PC market saw the biggest growth in a decade. To make it easier for customers to transition to their new PCs quickly and seamlessly, we will soon test a new feature in the Windows Insider channel that helps customers automatically restore their apps, previously installed from the Microsoft Store, to their new Windows device. This will also help developers retain their customers without having to remind customers to re-download their app.
- Pop-up store. The pop-up store and Microsoft Store badges allow developers to easily promote apps on any website, extending and simplifying the install experience. Find out more about how to create badges here.