This has been debated a lot with many claiming that Microsoft has licensed Nokia brand name for even to be introduced new Lumia products. We, though were of opinion that Microsoft will be able to use Nokia branding only with existing Lumia products. A leaked branding guidebook from Microsoft confirms that and also reveals that Microsoft may use Nokia on existing Lumia products for 18 months. Though, Microsoft has exercised caution and informed to its team that Microsoft branding replaces Nokia only for new products.
In case of Nokia X devices Microsoft will use the Nokia branding through the year 2015. Though, it will be interesting to see how will Nokia X range look without Nokia name.
The Nokia Pure font is gone and Seoge font will be used on marketing materials. But Nokia retains Nokia Tune, Connecting people and the “hands animation”.