ALTBalaji, a subsidiary of Balaji Telefilms Limited in India, has rolled out a Universal Windows application for Windows 10 PCs, Phone, Tablet devices etc. The app is available in the Windows Store and is accessible to over 400M+ active Windows 10 users around the globe.

ALTBalaji is a Video-on-Demand app that gives you access to original, exclusive movies and tailor-made shows, toons etc. You can also find some awesome Bollywood movies starring your favourite superstars, everything from golden oldies to modern classics. For streaming original and exclusive series, you can buy a video subscription which gives you simultaneous uninterrupted HD video streaming on upto 5 devices, without any ads!

This means all your family members can stream the content with a single subscription, which is  very cool. The video platform supports Microsoft Smooth Streaming and has Playready for Digital Rights Management (DRM).

If have kids at home, the app also lets you set parenting controls so that you are assured your kids don’t watch something, they shouldn’t watch.

In addition, you can watch free episodes of drama, comedy, thrillers and more. You can also download and watch your favourite shows offline, best for times without no internet connection.

Speaking on the announcement, Sunil Nair, COO of ALT Digital Media Entertainment Limited said:

By rolling out the Windows 10 app, we have shown our commitment to our audience by making it easy for them to experience ALTBalaji on laptops as well as their regular smart phones. Features like multi-device continuous play will make it easy for users to watch our shows on their mobile phone while on the move, and switch to their Windows 10 laptop or PC to continue enjoying the show seamlessly.

Vineet Durani, Director, Windows & Surface Business, Microsoft India, said:

We believe that with the ALTBalaji Windows 10 Universal App we have created a truly personalized platform which will benefit our digital consumers. All over the world people are more engaged when they consume content on larger screens with an immersive video and audio experience. Microsoft is committed to providing our users with a great viewing platform, and our collaboration with ALTBalaji will ensure that they get seamless access to content anywhere, at any time.

Download the app from the Windows Store using the link below.