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Windows devices dominate sales in the 2-in-1 Tablet category in Australia

It is certainly an encouraging news for Windows eco-system. As per a report from Australia it seems that Windows devices are dominating sales in 2-in-1 category. Telsyte has recently released the results of the 2016 Australian Media Tablet Study. The report says that while at the end of 2015 Windows accounted for only 8% of Australian Tablet market, they are on the rise now and dominate sales in the 2-in-2 Tablet category in 2016.

As per the report,

Insight At the end of 2015, Windows accounted for only 8% of the Australian tablet audience, a distant 3rd behind iOS (60%) and Android (33%). However, Windows devices are on the rise as they dominate sales in the 2-in-1 tablet category. Telsyte expect the Windows tablet audience to be larger than the Android tablet audience by 2018 setting up a 2-horse-race between Windows and iOS in the tablet category. With that said, Windows 2-in-1 users are likely to be relatively light consumers of news and entertainment content, compared to other tablet users. Only 30% of Windows tablet users agree the internet is the main way they source entertainment, compared with 27% of iOS users and 42% of Android users. Windows 2-in-1 are more likely to be used for work and content creation than for content consumption.

Nayan

Nayan has more than 10 years of experience of covering Technology and innovations. He is a big Nokia fan and Tech disruptions aficionado. He loves to review new cool gadgets and writing about Windows, Gadgets and general Technology stuff.
He has been associated with other well-known Tech sites GadgetOx and Nokiapoweruser since long. He currently sports a Lumia 950 XL and Nexus 5X. Other interests include listening to Nu-Metal Hits and Kick-Boxing.

Write to him at Email: [email protected]

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