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Microsoft’s ad mediation service is now available to all UWP developers

ad mediation service

Microsoft has announced the general availability of its ad mediation service. This is a federated cloud based ad mediation service, which empowers developers to grow revenue by serving ads within their application. It works with a variety of ad networks that serve ads in various formats (banner, interstitial video, interstitial banner, native), and thus helps a developer to maximize the yield with apps written using the Universal Windows Platform (UWP).

The ad mediation service along with the Microsoft Advertising SDK are the two key components of Microsoft’s new ad monetization platform that dynamically optimizes ad network configurations to drive the highest yield for the developers and deliver innovative ad experiences for consumers.

The ad mediation service has several advantages over the traditional methods for serving ads from different networks. Here’s a short table with the details.

  Microsoft ad mediation service Client side mediation Ad network SDK integration
SDK support Single SDK Multiple SDK Multiple SDK
Yield Optimization Auto Manual Manual
Provisioning with Ad Networks Auto Manual Manual
Unified Reporting including all participating ad networks Yes No No
Unified Payout including all participating ad networks Yes No No

The ad mediation service comes with features like risk and fraud detection, sending richer signals to advertisers and reliable reporting.

The service is currently available to developers of UWP (Universal Windows Platform) applications built using the latest version of the Microsoft Advertising SDK (10.0.2 or higher).

Fore detailed information and instructions, please visit this page

Shafat has more than 5 years of Tech journalism experience. He likes to write about latest Tech and Gadgets. He is a proud Lumia 950 owner and Windows fan. He has been covering Tech and Gadget news on other well-known Tech sites GadgetOx and Nokiapoweruser since long. He loves to code and is a proficient developer. Write to him at Email: [email protected]