When Microsoft acquired Nokia’s Devices and Services division, it was hotly speculated as what will happen to Nokia created brands like PureView and Clearblack. At that time there were hints about Microsoft planning to drop PureView branding, which has become synonymous with high-quality smartphone imaging.
But, now Microsoft Mobile Oy, the new Microsoft’s phone entity has been listed as owner of these trademarks,
This is certainly good news for those wanting Microsoft to continue with PureView branding in future Lumia smartphones. They can do so as they own the trademark now.