Microsoft owned LinkedIn today announced a new experience that it is slowly rolling out for all the users on the platform, Trending Storylines. As you might have guessed, these are curated interest-based feeds about the most important developing stories the industry you are associated with.
The idea behind is to help you find and talk about news, thoughts and various viewpoints from the largest group of professionals, publishers and article voices ever assembled.
Over the past year, we have completely rebuilt the LinkedIn Feed experience. We redesigned it from scratch so you can fully control your feed experience and stay on top of conversations from people you are following and your connections. Now, in addition to your main LinkedIn Feed, you’ll have access to new Trending Storylines.
Trending Storylines is personalized for you by a combination of algorithms and our editorial team. Trending Storylines include multiple perspectives, ranging from relevant Influencers and news publishers to people in your network, so you can quickly access diverse opinions, find new voices to follow and join the conversation. For example, if you work in healthcare, you may see a storyline about a new exciting advancement in biometrics. The storyline may include a perspective shared by a renowned healthcare expert, an article published by a top medical magazine and a post shared by someone you are connected to.
You can find Trending Storylines on your mobile home-screen under the Trending tab. On desktop, it’s at the top right of the homepage.
Trending Storylines will appear in the U.S. starting today, and will expand to other countries soon.