Xbox One X

The world’s most powerful gaming console, the Xbox One X is set to launch in the coming weeks and the time is pretty much-exciting not only for Microsoft but for gamers everywhere.

The Xbox One X is positioned to welcome the True 4K gaming era in style and Microsoft is celebrating the upcoming launch in a big way by introducing the global “Feel True Power” campaign.

Get the sneak peek in the video below.

To follow what is coming for Xbox fans, join Xbox on Sunday, October 22 at 4 p.m. PT on the official Xbox YouTube channel as Microsoft kicks off the campaign with an exclusive preview of “Feel True Power” TV commercial before it airs on “The Walking Dead” season premiere at 9 p.m. PT, and also during the Atlanta Falcons vs. New England Patriots NFL game on “Sunday Night Football” — kick-off is at 5:30 p.m. PT.

The global campaign is designed to appeal to all gamers, taking the audience on an emotional roller coaster to elicit emotions like awe, excitement, fear, and passion; a call for gamers to feel the emotions of gaming in a way they may never have felt before. “Feel True Power” represents that the experience isn’t just about what you see, but also what you feel.

Xbox One X is not only the most powerful console we’ve ever created, it’s also the smallest. It includes a 4K UHD Blu-ray player, built-in power supply, and three USB 3.0 ports and can be placed both horizontally or vertically with an optional stand. And as part of the Xbox family of devices, all your Xbox One games will play better on Xbox One X.

You can pre-order your console today from the Microsoft Store or your favorite retailer.

Also, don’t forget to participate by visiting the Microsoft Store and experience the True 4K gaming with Xbox One X, ahead of the launch.

Microsoft Store is giving fans a chance to check out the new console on 4K displays at participating store locations, including flagship Microsoft Stores in New York and Sydney as well as Microsoft Store at Bellevue Square Mall and Microsoft Store at University Village.