Kantar Worldpanel’s latest report for 3 months ending November 2013, highlights Windows Phone retaining 10% market share across Europe. This is significant for two reasons,

  • With this Windows Phone doubles its market share Year on Year from 5% in 2012 to 10% in 2013 for the same period.
  • It shows that Apple’s latest launches didn’t have much impact on Windows Phone growth and on the contrary, Windows Phone’s growth has limited Apple’s gains with iPhone 5S and iPhone 5C.

In UK, Windows Phone is at 10.8% market share now and this compares to 5.1% share in the same period last year. KWP mentions US sales share of 4.7% and China sales share of 2.7%. Australia looks good at 6.9% and Italy awesome at 16%.

The November 2013 Windows Phone data for most of the regions show very minor changes over the October 2013 data.

Kantar report NPU

According to KWP,

Dominic Sunnebo, strategic insight director at Kantar Worldpanel ComTech, comments: “While there’s no doubt that sales of the iPhone 5S and 5C have been strong, resurgent performances from LG, Sony and Nokia have made making year on year share gains increasingly challenging for Apple. Windows Phone, for example, is now the third largest OS across Europe with 10.0% – more than double its share compared with last year.”

Windows Phone’s gains across Europe have steadied over the past few months, holding at 10.0% in the latest figures. Europe remains a high point for Nokia and Windows, but progress in the world’s two largest smartphone markets remains stubbornly slow with share stuck at 4.7% in the US and 2.7% in China.